Urchin Web Site Traffic Analysis Module

Urchin 5 is invaluable. This is the FREE Control Panel that generates brilliant and easy to understand graphic reports that tell you which pages of your site are being looked at, when (by day and time), which are new or repeat visitors, how they found your site, what they do while there, how long they look at which pages, etc. You even get the IP address of the visiting computer and a one-click tracer to identify the source. - Click here for a partial list of the web sites that use Urchin.

As of May, 2005 the basic Urchin 5 module, all by itself, costs $895. But we have been licensed, under in a volume deal, that allows us to include it, FREE of added cost, for every web site we host.

For a complete description of Urchin 5's many powerful features, click here

We also suggest paid upgrades to enhanced Urchin modules for specific uses, samples of which are shown in screenshots below. By the way - Urchin is now owned by Google.

Track An Ad Campaign

Are you buying Pay Per Click Keywords?
Here's an end to the mystery of what works and what doesn't.

The "cool web site" days are gone. Today, your web site must consistently deliver conversions (that word means sales or signups or online form completions, etc.). Even if your web site isn't an e-commerce site, you need to know if you are getting the visitors and active responses you've worked to attract.

Whatever your web site goal is - sales, downloads, tour completions, registrations or signups - Urchin lets you define the conversion goal and then reports the data you need for judging success.

Evaluate your keyword buys at Google, Yahoo, etc., campaign strategy and ad content decisions on the criteria that matter to you - the conversion goals for your unique site.

ROI Analysis: Buy keywords that convert, cut those that don't
Goal Conversion: Verify conversion to purchase or any other goal
A/B Testing: Optimize your content with A/B testing.
Click Fraud: Identify and take action against click fraud
Day Parts: Don't waste money when your audience isn't there.
Compare marketing campaigns, advertising channels, e-mail blasts, search engines, specific keywords, organic searches, and more. top

Powerful Insight Into Your Web Site Statistics

A powerful multilingual Admin interface allowing complete management of users, groups, sub-admins, security, log processing configuration, scheduling, and report configuration. The Admin interface also includes all Urchin configuration wizards, and built-in help. Read them online, printout, export to Excel, Word or your favorite database program.

The patent-pending Urchin Traffic Monitor (UTM) for the most accurate web analytics using exclusively first-party cookies. The UTM negates the effects of proxies and caches to provide the most accurate visitor, session, and pageview counts available from any web analytics solution today.

The fast interactive and multilingual reporting interface with filtering, date range control, sorting, time series analysis, business-ready graphics, export capabilities, and built-in help. Reports include:

Unique visitors and sessions, visitors and sessions by day, visitor loyalty, session frequency, and traffic summary
Sessions, pageviews, hits, bytes, and visitor summary
Requested pages, downloads, page query terms, posted forms, status and errors, hits and bytes downloaded per directory, file, and file type
Entrance pages, exit pages, click paths, click to and click from, length of pageview, depth of session, and length of session
Referrals, search terms, search engines, and referral errors
Domains, Countries, and IP addresses
Browsers, platforms, and robots top

Shopping Cart Graphic Analytics

Analyze transactions and revenue by product and by quantity. See revenue by referrals, search terms, and domains. Locate your buyers - by country, by state, by city.

The available Urchin E-commerce Module integrates with all the major shopping cart software and the industry standard ELF2 log format. With the UTM on your non-secure and secure e-commerce sites, you'll get the complete picture of your online business.

The available Urchin E-commerce Module gives you thirteen additional reports.

E-commerce

- Revenue

- Number of Transactions

- Products by Revenue

- Products by Quantity

- Products by Revenue Drilldown

- Products by Quantity Drilldown

- E-Commerce Summary

Revenue Source

- Revenue by Region Drilldown

- Revenue by City

- Revenue by Referrals

- Revenue by Search Terms

- Revenue by Search Engines Drilldown

- Revenue by Domains Drilldown

The Most Complete Suite of Reports

We offer available tools so you can
understand how your web site
is functioning - or not

Overall Features

SVG-based Business Ready interactive charts and graphs - copy/paste into any Office application
UTM first-party-cookie enhanced data collection (not available via ASP solutions) - no privacy problems or security warnings
UTM supports cross-site tracking
Pie chart, bar, or line-graph options for most reports
Print-friendly report-viewing mode
Direct export to Word, Excel, and more
Fully customizable reports - compare anything to anything
Arbitrary Date Range analysis
Visitors & Sessions reports not confined to monthly analysis (competitors are)
Most accurate Unique Visitor reporting top

Reporting Features

Visitor Loyalty ("stickyness") report
Help text embedded with calculation methodology explained
All individual items in reports graphable over time
E-commerce reporting - analyze your shopping cart vs. standard web traffic*
Revenue Source reporting - geographical data on purchases*
New Downloads report shows all files downloaded from your site (not available via ASP solutions)
New Drilldown reports show information succinctly yet in complete detail
Search Engine Marketing / SEO - Page Query Terms report automatically shows results of Cost-Per-Click campaigns, internal searches, and more
Search Terms report shows actual keywords typed into search engines
New IP Address and IP Drilldown reports
Intranet IP analysis
New Robots and Spiders reports (not available via ASP solutions)
New Client Parameters reports - screen colors, resolution, timezone offset, Java/Javascript versions, etc.
Automatic exclusion of "bot" traffic from Visitors reports
Click-path analysis improved (click to/from report)
Improved flexibility in Usernames reporting - can be parsed out of any log field, and can be used for visitor identification and session tracking top

Admin Features

Remote administration and report-viewing built-in
All-Profiles Report ranks traffic to all sites analyzed
Wizard-based setup for all major features
Region settings configurable per-user (time / date formats, etc.)
Reporting language default configurable per-user
Help text embedded
Users & Groups management / authentication built-in
Multiple Admin levels for hosting resellers
Configurable run priority, memory and processor usage, and database size
Built-in Scheduler to manage Urchin jobs
Automatic log format detection
Automatic archiving of past months' databases to reduce storage overhead
FTP log retrieval now supports wildcard (POSIX) expressions - easily grab remote log files
UNC paths to logfiles now supported
Pre-built Filters
Custom log formats supported - analyze logs from any web server
IIS configuration export utility included to ease administration for IIS hosts with thousands of sites
Include/exclude filters now available for all Admin screens - useful for installations with large numbers of sites

Hosting-Specific Features

Portal integration
User-authentication bypass option
Customizable report sets for different hosting levels
Direct linking to specific reports top

System Features

DNS Database built-in for incredible lookup performance - auto updates
Speed of log processing improved approximately 30%
Fault tolerance/recovery built-in
Automatic database backups and recovery
Automatic archiving of past months' databases to reduce storage overhead
Fully scriptable operation

Licensing Features

Modular Licensing - only pay for the advanced features you need The BASIC URCHIN MODULE is FREE
E-commerce Module - analyze shopping cart data
Load-balancing Module - analyze sites using more than one server
100 Profile Pack Module - add capacity to your Urchin installation
Campaign Tracking Module
Geotargeting Module - coming soon! top

*=Requires additional Module at extra cost

Report List

Traffic
- Sessions Graph
- Pageviews Graph
- Hits Graph
- Bytes Graph
- Summary
- Load Balancing
  - Log Source by Hits
  - Log Source by Bytes
Visitors & Sessions
- Visitors by Day
- Sessions by Day
- Unique Visitors
- Unique Sessions
- Visitor Loyalty
- Session Frequency
- Summary
Pages & Files
- Requested Pages
- Downloads
- Page Query Terms
- Posted Forms
- Status and Errors
- All Files
  - All Files by Hits
  - All Files by Bytes
- Directory Drilldown
  - Directory by Pages Drilldown
  - Directory by Files Drilldown
  - Directory by Bytes Drilldown
- File Types
  - File Types by Hits
  - File Types by Bytes
Navigation
- Entrance Pages
- Exit Pages
- Click Paths
- Click To and From
- Length of Pageview
- Depth of Session
- Length of Session
Referrals
- Referrals
- Referral Drilldown
- Search Terms
- Search Engines
- Referral Errors
Domains & Users
- Domains
- Domain Drilldown
- Countries
- IP Addresses
- IP Drilldown
- Usernames
  - Usernames by Hits
  - Usernames by Bytes
  - Usernames by Sessions
Browsers & Robots
- Browsers
  - Browsers by Sessions Drilldown
  - Browsers by Hits Drilldown
  - Browsers by Bytes Drilldown
- Platforms
  - Platforms by Sessions Drilldown
  - Platforms by Hits Drilldown
  - Platforms by Bytes Drilldown
- Combos
  - Combos by Sessions
  - Combos by Hits
  - Combos by Bytes
- Robots
  - Robots by Hits Drilldown
  - Robots by Bytes Drilldown
Client Parameters
- Screen Resolution
- Screen Colors
- Languages
- Java Enabled
- Timezone Offset
- Javascript Version top
E-Commerce Module
E-Commerce
- Revenue
- Number of Transactions
- E-Commerce Summary
- Products
  - Products by Revenue
  - Products by Quantity
  - Products by Revenue Drilldown
  - Products by Quantity Drilldown
- Revenue Source
  - Revenue by Region Drilldown
  - Revenue by City
  - Revenue by Referrals
  - Revenue by Search Terms
  - Revenue by Search Engines Drilldown
  - Revenue by Domains Drilldown top
Campaign Tracking Module
Campaign Tracking
- Overall Results
- Goal Results
- Lead Sources
  - Acquisition
  - Quality
  - Conversion
  - ROI
- Keyword Analysis
  - Acquisition
  - Quality
  - Conversion
  - ROI
- Keyword Comparison
  - Acquisition
  - Quality
  - Conversion
  - ROI
- Campaign Comparison
  - Acquisition
  - Quality
  - Conversion
  - ROI
- Medium Comparison
  - Acquisition
  - Quality
  - Conversion
  - ROI
- Content (A/B) Testing
  - Acquisition
  - Quality
  - Conversion
  - ROI
- Latency Reports
  - Time to Goal
  - Sessions to Goal
  - Time to Transaction
  - Sessions to Transaction
- Day Parts Breakdown
  - Goal Conversion by Hour
  - Sales Conversion by Hour
- Click Fraud Watch
  - Repeat Clicks by IP
  - Repeat Clicks by Source

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We offer available tools so you can understand how your web site is functioning - or not

We offer available tools so you can
understand how your web site
is functioning - or not